I use almost every social media sites, both for personal as well as business purposes. I find almost every site unique in their features. In fact, it is how you use your preferred social networking sites matters a lot. You cannot use Facebook the way you use LinkedIn or YouTube. Learn how to use different social media sites and then start your social media campaign. You can seek help from social media experts if you want. They will guide you and make you familiar with various social media tools which will help you use your social networking sites in the most effective manner.