This is just to share with you all some relevant findings on Global Public Relation Industry.
- The latest Holmes Report says the at the Global PR Industry has grew by 8% to $10 billion in 2011.
- The growth is similar to 2010, when the industry rebounded from recession
- Small, Midsize and independent firms outperformed the large, multinational agencies
- PR as a business is growing faster than the world economy as a whole
Public relations (PR) is a the practice of managing the flow of information between an individual or an organization and the public Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
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